BANZAI Helps Fight Childhood Obesity
August 13, 2008 – (Los Angeles, CA) – For years now, US doctors, parents, and officials have been struggling to fight childhood obesity and are constantly searching for new ways to keep kids fit, healthy, and active. BANZAI, a line of seasonal outdoor products by ToyQuest, supports the fight against the epidemic by providing toys that keep kids moving all summer long.
By definition, childhood obesity is a medical condition that affects children and is characterized by a weight and BMI (Body Mass Index) that well-exceeds the mean for their height and age. Childhood obesity can cause health and social consequences that is persistent into adulthood. Studies show that 50% of children who are overweight at age 6 will be overweight as adults; that probability increases to 80% by the time they are adolescents.
This year, Toys “R” Us named two BANZAI products, BANZAI Skimboard Surfer and BANZAI Pipeline Twist Aqua Park, on the 2008 Summer Play Trend List for encouraging children to keep active this summer. In addition, the BANZAI line consists of many other items such as constant air water slides, flat water slides, bouncers, inflatable pools and pool toys, water and foam blasters, sports toys, sprinklers, sand toys, and other backyard activities all of which promote active lifestyles in children.
“I have three children of my own, and it’s extremely important to me that they stay up and moving during those lazy summer days,” states Brett Bogar, Vice President of Product Development, ToyQuest. “Keeping children active is always on the forefront when designing new products for the BANZAI line. We (ToyQuest) understand the huge concern of childhood obesity and develop items for families that specifically address that issue.”
BANZAI products are still available at select mass retailers. Prices range from $9.99 to $749.99.
About ToyQuest
ToyQuest designs, develops and markets high quality proprietary toys and toys licensed from popular intellectual properties including Disney, Nickelodeon, Warner Brothers, Sesame Street, Jeep, Spider-man 3, and many others. ToyQuest uses innovative technology to design products that are fun for children and build on their natural creativity. They are the industry leader in outdoor, seasonal products; most notable for their popular brand, Banzai and their unique designs in constant air and flat water slides. Their products have been seen on Good Morning America, Live with Regis and Kelly, The Late Show with David Letterman, KTLA morning show, The Ellen Degeneres Show, The View, Soap Talk, and all major retailers nationwide. For more information, visit http://www.toyquest.com. |
