BANZAI Yo-Be - For the Neo-Generation
Los Angeles, CA – (January 25, 2010) ToyQuest releases their latest addition to the BANZAI line by pioneering an entirely new category of product...the BANZAI Yo-Be. Yo-Be's unique aerodynamic design creates high-flying action while the tethered elastic cord introduces a new dimension of control and aerobatic movement. This one-of-a-kind sling disk combines play and physical activity via skill building activities and intense habit-forming entertainment.
Over time, Yo-Be's open-ended freestyle play pattern has users discovering improvement in their hand-eye coordination and limitless artistic expression. "We’ve taken two very significant cultural staples of recreation and entertainment and literally spun them together into a single product –a flying disk that you sling like a Frisbee and comes back to you like a yo-yo. Combining these two longstanding multi-generational items has created endless possibilities for new tricks, freestyle forms and ultimately, a new form of recreation," says Peter Magalhaes, ToyQuest’s Vice President of Business Development.
The yo-yo and Frisbee® have had a remarkable history in the world as toys that consistently provide generations with amusement and social interaction. Recognizing both toys' enduring popularity, ToyQuest jumped at the opportunity of creating something unique and extraordinary. The resulting Yo-Be takes the best of both classics and merges them into a new activity with the capability of becoming equally popular and timeless. From a simple sling and toss to mind-blowing full body tricks, Yo-Be is not only fun, it's spectacular to watch!
BANZAI Yo-Be joins over 300 skus to complete the entire Banzai line of seasonal outdoor products, including constant-air powered water slides, bouncers, backyard activities, inflatable pools and pool toys, and open water inflatables, all which feature cutting edge concepts and unique play patterns. BANZAI Yo-Be will be available nationwide and retail for $12.99 in spring 2010. For more information, please visit http://www.yo-be.com.
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