DreamWorks Animation Announces Licensing Relationship with ToyQuest on Megamind
Los Angeles, CA –DECEMBER 28, 2009 –DreamWorks Animation SKG, Inc. (Nasdaq: DWA) and ToyQuest today announced that they have entered into a licensing arrangement on DreamWorks Animation’s November 5, 2010 release, Megamind. ToyQuest will serve as the worldwide master toy licensee for the film, producing a comprehensive line of products that includes action figures, vehicles, plush, role play products and playsets. The entire line will be available fall 2010.
“We look forward to extending our relationship with ToyQuest on an original and innovative new product line for our fall 2010 feature film,” said Kerry Phelan, DreamWorks Animation’s Head of Worldwide Consumer Products. “Megamind – DreamWorks Animation’s first super hero genre movie – lends itself naturally to an exciting world of toys and action figures, which we anticipate will appeal to kids across the globe.”
“DreamWorks Animation is delivering another exciting new family entertainment property in Megamind that we believe offers a storyline and characters that will capture the imaginations of many children,” stated Peter Magalhaes, ToyQuest’s Vice President of Business Development. “ToyQuest is thrilled to re-imagine Megamind’s dynamic world in a compelling new line of toys through which kids can enjoy hours of fun and games.”
From the studio that brought you “Shrek,” “Madagascar” and “Kung Fu Panda,” “Megamind” is the most brilliant
super-villain the world has ever known… and the least successful. Over the years, he has tried to conquer his city in every imaginable way. Each attempt is a colossal failure, thanks to the caped superhero known as “Metro Man” – an invincible hero – until the day Megamind actually kills him in the throes of one of his botched evil plans. Suddenly, Megamind has no purpose: a super-villain without a superhero. He realizes that achieving his life’s ambition is the worst thing that ever happened to him. Megamind decides that the only way out of his rut is to create a new hero opponent called “Tighten,” who promises to be bigger, better and stronger than Metro Man ever was. Pretty quickly, Tighten starts to think it’s much more fun to be a villain than a good guy. Except Tighten doesn't just want to rule the world… he wants to destroy it. Now, Megamind must decide: can he defeat his own diabolical creation? Can the world’s smartest man make the smart decision for once? Can the evil genius become the unlikely hero of his own story?
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