Interactive Books Based On Nickelodeon Characters
April 12, 2006 – Los Angeles, CA – Nickelodeon & Viacom Consumer Products is partnering with ToyQuest to introduce Video Books, a series of storybooks that come to life using sound and animation, featuring kids’ favorite characters Dora the Explorer, SpongeBob SquarePants and Blue’s Clues.
Each Video Book has a built-in LCD screen with 80 different clips of sound and animation. As the story is read, the child is prompted to press the button of the corresponding shape on the video screen. When activated, the screen displays an animation that correlates with particular page of the story. Every time the page is turned a new animation appears allowing children to experience an entirely different story every time.
“We’re delighted to welcome ToyQuest as a partner,” said Margaret Milnes, Vice President-Publishing, Nickelodeon & Viacom Consumer Products. “Kids love the enhancement that sound and movement bring to their favorite Nickelodeon stories. These books are wonderful additions to preschoolers’ libraries,” she said.
Series 1 of the Nickelodeon licensed series includes “SpongeBob SquarePants: Lost Little Seahorse”, “Dora the Explorer: Journey to Froggy Rock”, and “Blue’s Clues: Blue Makes a Scrapbook”. The Video Books will retail for $14.99 and be available in fall 2006.
“Kids love to interact with the story by pressing the buttons. They stay entertained and engaged because they don’t know what is coming next on the screen,” said Bob Del Principe, ToyQuest’s Vice President of Research & Development.
About ToyQuest
ToyQuest develops, manufactures and markets high quality proprietary toys and toys licensed from popular intellectual properties worldwide, including Disney, Tonka, Warner Brothers, Star Wars, Sesame Street, Little Tikes and Six Flags. ToyQuest uses innovative technology to design products that are fun for children and build on their natural creativity. For more information, visit http://www.toyquest.com.
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 89 million households and has been the number-one-rated basic cable network for ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B) |
