The ANDROIDZ Invasion Begins
Los Angeles, CA – October 1, 2010 – ToyQuest, a leader in innovative toy products, proudly launches
its latest must-have holiday collectible: ANDROIDZ. Combining the unique features of robot action
and wheel play, ANDROIDZ introduces us to an immersive fantasy robotic world inspired by everyday
heroes: Police, Firefighters, Construction workers, and Military. The ANDROIDZ product line includes
mobile figures, featured vehicles, and sprawling playsets.
Developed to capture the imagination of toy enthusiasts of all ages, the world of ANDROIDZ
comes to life through a unique digital experience at http://www.androidz-planet.com. Special codes found on
figures and vehicles unlock exclusive features and content on the ANDROIDZ website. “The power of
growing digital media allows today’s kids to blend the boundaries of product and story,” states Peter
Magalhaes, Vice President of Business Development. “Fans can complement their experience through
a unique web portal where we share the ANDROIDZ mythology and escalate the play pattern. We’re
excited to continue ToyQuest’s tradition of introducing new and exciting toys to the marketplace.”
The ANDROIDZ invasion begins this holiday season at major nationwide and online retailers
including Toys“R”Us, Walmart and Target.
About ToyQuest
ToyQuest uses innovative technology to design products that are fun and safe for children of all ages.
Under the BANZAI brand, ToyQuest is the industry leader in seasonal outdoor products including
water blasters, pools, constant-air and flat water slides. ToyQuest designs, develops, and markets high
quality proprietary toys along with premier licensing partnerships including The Walt Disney Company,
DreamWorks, Fox, Mattel, Fisher-Price, Sesame Street, Rawlings, Marvel and many others. ToyQuest’s
products have been seen on Good Morning America, Live with Regis and Kelly, The Late Show with
David Letterman, KTLA morning show, The Ellen Degeneres Show, The View, Soap Talk, and at all
major retailers nationwide. For more information, visit http://www.toyquest.com. |
