ToyQuest Makes a Splash with BARBIE™ Backyard Play Program
LOS ANGELES, CA. (November 17, 2009) – ToyQuest®, category leader in seasonal, outdoor products, announced today a new licensing collaboration with Mattel Inc., the world’s largest toy company, to produce a brand new Barbie™ backyard play program for girls.
The collection will include inflatable pools and pool toys, sand boxes and accessories, bubbles, sprinklers, chalk, garden tools and outdoor furniture all featured in the highly recognizable Barbie™ pink . ToyQuest will unveil the program in spring 2010.
“With more than 12 years of industry-leading experience in the toy category, ToyQuest has a history of providing quality products that allow children to build on their natural creativity,” said Lesley Levenson, Vice President Marketing, Barbie. “Our partnership with ToyQuest extends Barbie’s presence into the outdoor and water play category, providing fun, unapologetically all girl backyard play experiences for the ultimate Barbie Girl.”
“Barbie, the world’s most culturally relevant girl’s brand, is the ideal partner to bring backyard play to life for millions of young girls,” said Peter Magalhaes, Vice President of Business Development, ToyQuest. “Barbie’s unique aspirational appeal offers limitless opportunity to deliver value, differentiation and innovation for both the retailer and consumer.”
The Barbie™ backyard play program will be available at mass retailers for average retail prices ranging from $3.99 - $169.99.
ToyQuest Contact: Tonia Nessl
Public Relations and Licensing Manager
BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2009 Mattel, Inc. All Rights Reserved.
ToyQuest uses innovative technology to design products that are fun and safe for children and build on their natural creativity and athleticism. Under the BANZAI brand, ToyQuest is the industry leader in seasonal outdoor products due to their unique orange packaging, creative designs and innovation through a variety of formats including water blasters, pools, constant-air and flat water slides. ToyQuest designs, develops and markets high quality proprietary toys and toys licensed from popular intellectual properties including The Walt Disney Company, Mattel, Fisher-Price, Nickelodeon, Rawlings, National Football League, Warner Brothers, Sesame Street, Marvel and many others. ToyQuest’s products have been seen on Good Morning America, Live with Regis and Kelly, The Late Show with David Letterman, KTLA morning show, The Ellen Degeneres Show, The View, Soap Talk, and at all major retailers nationwide. For more information, visit http://www.toyquest.com.
Mattel, Inc., (NASDAQ: MAT, http://www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and TycoR/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine’s "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow. |